Proof Drinks add Premium Rum offering to Portfolio  

Innovative drinks distributor, Proof Drinks Ltd adds first-class rum brand Legendario to its current UK portfolio.


In a bid to further boost its existing premium portfolio of wines, beers and spirits, Proof Drinks has secured the exclusive UK distribution rights to ‘Ron Legendario’ across its full range of authentic Cuban rums.  Legendario selected Proof Drinks as sole UK distributors of the Legendario collection.


First produced in a distillery in Havana, Cuba in 1946 and now in six other distilleries across the Caribbean island; Legendario boasts a collection of six rums that are carefully crafted by means of traditional methods, using secret formulas based upon a time-aged alcohol base and aged in American oak barrels.  The 34% Legendario Elixir de Cuba is at the heart of the range, which is the richest, smoothest, sweetest and most delicate rum produced on the island of Cuba using barrel-aged raisins which contribute to the deeper colour.  The Legendario collection also includes Ron Carta Blanca Superior, Añejo, Añejo Blanco at 40% ABV, Ron Dorado at 38% ABV and the 15 years aged Gran Reserva, also at 40% ABV.

‘The Proof Drinks portfolio has gone from strength to strength over a short period of time across a number of categories, where we have been able to handpick the brands that suit our premium customer base.  We are excited to be bringing the Legendario brand to our customers and to have fortified our already exclusive offerings’.  Andy Clark, Sales Director, Proof Drinks.


Legendario Rum will be available to trade via Proof Drinks Ltd from February 2016.



Press/Marketing: , 020 7737 7995

Sales and Distribution: Andy Clark, , 020 7737 7995


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COCABLUE® is the Official Drink of the Bolivian Presidential Palace says President Morales

During the first day of his historic state visit to Ireland last week, President Evo Morales of Bolivia announced at a private meeting in Dublin that COCABLUE, an 111 proof ultra-premium, high altitude coca leaf liqueur distributed in the UK by Proof Drinks, is to become the Official Drink of the Presidential Palace in La Paz, Bolivia.

Mark Wilson CEO of Babco Europe Ltd who create the premium liqueur commented, “We are delighted to have had the opportunity to discuss direct trade links between Bolivia and our company with the President in Dublin today. We are honoured that President Morales has requested that we supply COCABLUE as the official drink of the Presidential Palace in Bolivia,”

He further commented that, “At the 2012 UN Single Convention on Narcotic Drugs, President Morales, a former coca leaf farmer, acknowledged that the commercialisation of coca leaf products including our alcohol brand AGWA de Bolivia brought benefits for Bolivia. Both AGWA de Bolivia and COCABLUE, which both contain the de-cocainised coca leaf, are exported to 42 countries around the world.”


COCABLUE is an ultra-premium, high altitude coca leaf liqueur made from rare, new growth Bolivian coca leaves.

Harvested once a year, at an altitude of 2,000 metres above sea level in the Andes Mountains, the coca leaves are hand selected in the freshest state possible before being transported in 200-kilo bales by armed guard to Amsterdam. Upon arrival in Amsterdam the coca leaves are immediately macerated and de-cocainised before distillation.

Every bottle of COCABLUE contains 69 grams of coca leaf extract and is distilled 5 times for a pure and powerful finish at 111 proof and 55.5% ABV.

One vintage is released every year and each bottle is recorded, signed and numbered.

The captivating Mayan blue colour is a natural by-product of a truly artisanal handcrafting technique. The stunning colour is inspired by the ancient Royal Mayan Blue and the Amazonian rare blue bird of paradise.

COCABLUE was originally decanted in 2010 for Princess Maxima, who has since become Queen Maxima of The Netherlands. A second decanter was hand finished in 2011 for President Evo Morales of Bolivia. In 2012 a limited set of decanters were produced to commemorate the transition of the Mayan calendar, popularly known as “The End of the World”.


COCABLUE and AGWA de Bolivia are both distributed by Proof Drinks Ltd in the UK, for more information please get in touch:

Sales: James McDermott | Email:
Press: Email:
Tel: 020 7737 7995 |
Address: 41 Great Portland Street, London, W1W 7LA

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Proof Drinks Add Gotlands Brewery Range of Swedish Craft Beers to its Portfolio

Proof Drinks are very proud to announce it has teamed up with craft beer specialists Boutique Bar Brands to introduce the Gotlands Brewery range to the UK.

 In 1994 Johan Spendrups, a 4th generation brewmaster, went to Gotlands Island in Sweden to found the brewery and create a brew using grain sown by his father, Jens Spendrups. By the following year the brewery was up and running and Sweden had its first craft brewery.

 The multi award winning range includes:

 Sleepy Bulldog Pale Ale, 33 cl, 4.8 % vol: Sleepy Bulldog Pale Ale

Wisby Pils, 33 cl, 5.0 % vol: Wisby Pils

Sitting Bulldog IPA, 33 cl, 6.4 % vol: Sitting Bulldog IPA

The Bulldog range and Wisby Pils beers are available to the on trade packaged and on draught through quality beer wholesalers now and available to retail directly through Proof Drinks.

For more information on the Gotlands Brewery Range please get in touch at

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